In just a few short months we have seen the enormous impact that the iPad has had on electronic distribution of books and digital content. We purchased an iPad along with the other 2 million consumers that have done so to date and have to say it is a great tool. To share in the impact of the iPad many of its competitors from Amazon to Barns and Noble are making many of their books and apps available to those who use the iPad by providing cross platform utilization available for their electronic content. For companies and publishers that have been developing eBooks to as a form of content distribution you now have to be able to push your information out through multiple channels.

This is where companies like Aptara are ahead of everyone. Not only do they offer editorial services but also publishing and distribution of your digital content. They are able to help in the transformation of your content permitting it to be accessible to the mass of consumers. As is discussed in one of their many informative writings the eBook must evolve from simply a static format to one that will allow readers to link out to web pages. bookmark, annotate and more. Because there are over 225,000 apps, as of this writing, companies looking to get their content to readers through apps can be a challenge. Even universities and schools are looking to incorporate the iPad into the learning environment to help their students and staff interact through a digital platform.

Aptara has the tools, and right now, to help provide solutions for digital publishing and distribute your content through multiple channels while providing a cost effective solution for you and your company. Many businesses from magazines, gaming sites, to pharmaceutical distributors need to be able to communicate with their customers and provide them with a personal experience while they are gaining knowledge of the content of their company or products. While eBooks are fairly simple to produce and more cost effective than an app the demand for more enriched content will only push companies and publishers to stay up with the current trends; that is if they hope to be downloaded to their customers devices and for this to support sales.

Aptara has the strategies, methods and technology for developing enhanced eBooks based on the ePUB standard using HTML5. With their document conversion solutions they can help you get your media ready faster which means better overall customer retention and engagement. This will allow readers to experience audio/video while enjoying the content without leaving the iBook. Aptara is able to offer it’s customers the ability to get your content faster by almost 50% and reduce your costs by almost 70% which means more dollars to help build your overall strategic campaign and access to more of those consumers.