There are various channels that you can use to help improve your search engine optimization for your website or blog. Several of these include PPC, creating back links, and using social marketing sites to increase traffic through organic and focused keyword penetration. A few of the key items you need to keep in mind as the Social Search marketing is growing is:
1) Blog about what you know and are passionate about. Become an expert in that field to help your customers find information.

2) Share your blog with others and get your content syndicated through sites such as FeedBurner, and ezinearticles.

3) Create your own friendly network of like minded blogs and create links and posts. This will help you create your SEO and also additional customers.

4) Search the internet weekly to find the sites that are growing like Twitter and Facebook which are now changing the way we interact with each other and companies online.